Context
Challenge
We were responsible for positioning that new international brand in the Spanish market along with GrowthGurus, BingoSoft’s agency in Malta.
In such a saturated market like online sports gambling, we wanted to differentiate ourselves by going back to the origin of it all, to the pure thrill of the game. Betting is an experience that goes beyond a favorite team, a specific sport, or a sacred match. It’s the indescribable adrenaline, an emotion only felt when you immerse yourself in the world of betting.
Based on this concept, we helped YoSports position itself as the go-to platform for sports betting enthusiasts who appreciate the game for what it truly is – fun and adrenaline, always within the realm of responsible gaming.
Whether you’re an experienced player or a newcomer, fun is guaranteed.
