DRA MARIANA
Germany
PERSONAL BRANDING AND DIGITAL IDENTITY STRATEGY
Mariana is a doctor and vlogger. She uses her YouTube channel and social networks to promote her products: an e-book of healthy recipes and a series of nutritional supplements under the Lebcell brand. Wishing to improve her online image and grow her audience, she asked Mila Branders’ help to conduct an analysis of her activities and devise a new personal branding strategy.
After extensive research and analysis, we proposed a new content categories and a refresh of the visual identity of her brand – including a new logo and digital playbook. Additionally, we opened door to new monetisation options for her activités through affiliation marketing, collaborations and participation in thematic podcasts. Thanks to this new strategy and brand identity, Dra. Mariana has doubled her followership in just 2 months and now continues to grow her brand and audience on Youtube, Facebook and Instagram in particular.
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