VISITGASTROH!

VISITGASTROH!

Spain + France


LAUNCH CAMPAIGN OF A NEW TRANSBORDER GASTRO-TOURISTIC DESTINATION

THE PROJECT

The new gastronomic and touristic destination VISITGASTROH! is the result of the collaboration of 5 territories between France and Spain under the banner of the Interreg POCTEFA GATURI project, funded by the European Union.

A symbol of successful transborder cooperation, the new destination highlights the common Basque culture shared by the 5 territories of La Rioja, Navarra, Spanish Basque Country, French Basque Country and Bearn.

CREATIVE CONCEPT DEFINITION

We started by defining a general claim for the destination that would allow it to stand out and generate curiosity. As the destination is fantastic sensory journey that involves all 5 senses, we proposed the slogan “Land of Sensory Thrills”, which enchanted our client.

COMMUNICATION STRATEGY

Having defined the creative concept behind our campaign and with the campaign spot in production, we set out to establish a fully-fledged 6-months communication plan that included the launch of the campaign from March to May as well as actions and practices for the GATURI team to maintain the communication afterwards and ensure the sustainability of the project.

MULTI-CHANNEL CAMPAIGN EXECUTION

VIDEO, PRESS, OUTDOOR, DIRECT MARKETING, SOCIAL MEDIA AND SOCIAL ADS

OFFICIAL SPOT

After releasing a trailer on social media and Youtube preroll, we unveiled the long version in 4 different languages: English, French, Spanish and German.

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afiches metro

VGaeropuerto-2-min

VGmupi-1-min

OUTDOOR CAMPAIGN

PRINTS

We created flyers, MUPIs, rollups and a photocall panel to be used at meetings, fairs, press events and other events.

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Trifold-VisitGastrOH

VisitgastrOH! flyers by MILA

Cocktail Gaturi_VisitGastrOH!_totem

Cocktail Gaturi_VisitGastrOH!_Photocall

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VisitgastrOH! flyers by MILA

VGmupi-1-min

SOCIAL MEDIA

We defined a strategy to launch the brand on social media and managed its implementation. We used reels and photographies taken during the shooting on location to create enticing animated contents.

We also managed the promotional ads campaigns on Facebook, Instagram and Twitter, helping the brand reach hundreds of thousands of potential visitors across target countries of Western Europe.


VIRTUAL FAM & PRESS TRIP

As COVID regulations were still making long-distance trips difficult and many press representatives or travel agency didn’t feel comfortable traveling, we proposed an innovative solution that combines traditional live events with the new online conferencing technologies.

We partnered with Stager’s Base, an event agency that created an ad-hoc digital event solution for Netflix as they needed a platform powerful enough to gather employees from around the world in a single online event. Thanks to this platform, we were able to gather travel agency representatives, tourism guides and press agents from all over Europe and take them on a LIVE virtual trip across the 5 territories.

OFFICIAL COCKTAIL

After we concluded the 3 virtual trips, we displayed the technology and innovative solutions for local press and officials during a cocktail specially organised for the occasion. We connected with our guides in real-time so that they could greet the attendees and provide their impression of this one-in-a-kind journey.

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Cocktail Gaturi_VisitGastrOH!_Virtual event

Cocktail Gaturi_VisitGastrOH!_Tshirts

VisitGastrOH virtual event team

Cocktail Gaturi_VisitGastrOH!_Photocall representatives

Cocktail Gaturi_VisitGastrOH!_Photocall

Cocktail Gaturi_VisitGastrOH!_polera

Cocktail Gaturi_VisitGastrOH!_totem