BRAND IDENTITY FOR A NEW PRODUCT LAUNCH
Clinicell is a line of clinical cosmetic products by LifeHub dedicated to helping hair growth and skin regeneration. Their innovative and ground-breaking cell-signaling technology earned them a number of award within the scientific community. As they prepared to launch on the market, they asked our help defining the new brand’s identity.
The request was for a mix between “clinical” and approachable, clean but warm, elegant yet youthful. We designed the logo, labeling and packaging using a combination of cold and hot press, with the dots on the “i” of the logo and the diagonal lines on the packaging printed in texturized rose gold foil. We also developed different color palettes to differentiate between the haircare collection and skincare collection. Finally, we designed the product catalogue for buyers and distributors.