01. Intro
The brief
The tourist campaign focused on creating spots designed to promote the tourist offer of Costa del Sol, specifically targeting the American, British, and German markets. These spots featured influencers as protagonists and an original music was created to reinforce the identity of the tourist destination.
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02. Challenge
The campaign
The main objective of the tourism campaign was to present the Costa del Sol as an attractive and diverse destination for different types of tourists in the American, British, and German markets. Through the participation of influencers such as Morgan, Harrison, and Laura, the campaign aimed to highlight the various facets of the Costa del Sol, from its glamour and lifestyle in the American market, to its exciting outdoor activities in the British market, and its cultural richness in the German market. Each influencer conveyed unique experiences that invited tourists to explore and enjoy everything that the Costa del Sol has to offer.
Concept & Claim
The concept “Need inspiration? Feel Costa del Sol” is based on the identity of Costa del Sol as a place for those seeking inspiration and wanting to live fully. The province offers a wide range of experiences, from inspiring landscapes to artistic, sports, and cultural activities.
The concept responds to the identity of Costa del Sol, as being a reference point when choosing a destination for tourists and for those seeking to feel alive, to find those landscapes that invite creation, art, music, writing, sports, etc. Because in Costa del Sol, from its people, its beaches, its food, and of course its climate, everything is an invitation to live, no matter where you come from or what you do. Because in Costa del Sol, there are many, many ways to be inspired.
Music
The creation of original music allowed capturing the viewer’s attention and reinforcing the message “Need inspiration? Feel Costa del Sol.” The music was uniquely and captivatingly composed to create an emotional and memorable atmosphere. It incorporated touches of the region’s typical music, known for its joy and vitality, which helped reinforce the positioning of Costa del Sol as a sunny and vibrant destination.
Influencers Campaign
The campaign focused on an influencer strategy to promote Costa del Sol as an attractive and diverse tourist destination in the American, British, and German markets.
For the American market, Morgan (@morganinspain), a well-known influencer in lifestyle and fashion, starred in a spot that highlighted the glamour and sophistication of Costa del Sol.
In the British market, Harrison (@harrisonfernandez), an athlete and parkour expert, conveyed the excitement and adventure of exploring outdoor activities in the region.
Meanwhile, in the German market, Laura (@lauradajana), an artist and content creator, highlighted the cultural and artistic richness of Costa del Sol.
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Spot USA
American market
The main objective of this spot, starring Morgan (@morganinspain), a lifestyle and fashion influencer, was to present Costa del Sol as an aspirational fashion and lifestyle destination for American tourists, emphasizing fashion, glamour, and luxury.
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Spot Germany
German market
The objective of this spot, starring Laura (@lauradajana), an artist and content creator, was to present Costa del Sol as an artistically and culturally enriching destination for German tourists. Laura showcased the natural beauty, cultural richness, and artistic experiences of the region.