Gallery of Royal Collections

The campaign ‘The Real Moves You’ arises from a creative process that merges deep reflection on the value of art and emotions, the need to bring art closer to the youth through their passion for dance, integrating various forms of expression such as painting, sculpture, architecture, and dance to create a unique and emotive experience.

The campaign highlights some of its most representative masterpieces, such as the mysterious White Horse by Velázquez, Caravaggio’s Salome with the Head of John the Baptist, The Archangel Saint Michael Defeating the Devil by La Roldana, or the Solomon columns. In the commercial, the architectural power of the rooms serves as a perfect stage to highlight the duality between history and modernity. In the foreground, dancers break down and reinterpret the artwork through movement and dance, much like the audience perceives and reinterprets what they observe in their own way.