01. Intro
The brief
02. The challenge
The campaign
Blending the dreamlike with the real, and with enormous potential for audiovisual resources, the campaign ‘The Wonderland Destination’ aims not only to solidify the traveler who already knows Castilla-La Mancha but also to awaken and increase the interest of those potential tourists who have not yet visited the region and who have a wonderful world to discover.
Campaign
Through the evocation of the colors, aromas, flavors, sounds, and textures of Castilla-La Mancha, the aim is to transport the potential traveler to an inspiring, historic, and legendary place, almost magical, rich and diverse in heritage, natural, and culinary resources, where they can discover an unprecedented wonderland destination.
Shooting
The filming was done in a cinematic format in the different provinces of the autonomous community during the summer-autumn months. The team, with several cameras and drones, traveled hundreds of kilometers through each of the main locations of tourist towns in the Castilla-La Mancha region.
Campaña Castilla-La Mancha Turismo 2024
Campaña Castilla-La Mancha Turismo
Campaña castillalamancha_Turismo
03. Media
TV, Press, outdoor, cinema
The campaign, which premiered at FITUR, will be rolled out throughout the year 2024 across multiple offline and online platforms: television commercials, radio spots, print advertisements in newspapers, outdoor advertising in various spaces such as buses, metro, trains, online advertising on various websites and social media platforms, etc.
Campaña Sevilla Turismo Castilla-La Mancha 2024
Campaña Exterior Turismo Castilla-La Mancha 2024
Campaña Buses Turismo Castilla-La Mancha 2024
Campaña Pantalla Bus Turismo Castilla-La Mancha 2024
Presentación Campaña Castilla-La Mancha FITUR