BRAND & INTERNATIONALISATION STRATEGY
Bimser International Corporation is a passionate enterprise software development company based in New York.While preparing to deliver a major strategy update to the client, they wanted full visibility of any vulnerabilities and opportunities within their brand to ensure the software was presented to the global market.
The challenge: Reposition the brand as values-driven, responsive, with a unique culture and as a global innovation leader. We prepared the data for analysis and sent the results to the client, allowing them to monitor each phase of the strategy and the validation process. The final report was delivered to the customer in PDF Format as a long-term strategic plan for international software.