HALU

HALU

Abu Dhabi, United Arab Emirates

LIQUOR LABEL DESIGN

From the sand dunes of Abu Dhabi, we received this request to design a label for a brand new product: a cream liqueur made from dates. The client wanted to incorporate in the label references to the desert, camel caravans and date trees yet without falling into clich├ęs. As the liqueur is typically for late-night drinking, we focused on a dark slightly psychedelic design that evoques a mirage or a dream. The background of date tree leaves set the unique characteristic of the product.

Halu Cream Liquor Label design

Halu Liqueur packaging