We were tasked to create and produce videos presenting these 9 projects in simple and clear terms so that anyone could grasp the nature of the project and its impact on the territory. Anyone who wanted could then access the videos on the dedicated web page and vote for their favourite. We also produced a video trailer of the contest, as well as stories, reels and other publications to promote the contest on all accounts.
I wish to congratulate you for the production of the “Stars of Europe” videos which are of the highest quality.
SÉBASTIEN VIANO – General Director for Europe and Mediterranean Cooperation
We planned contents around the Award over 4 weeks, with publications on all 4 accounts and a combination of organic and paid contents.
We alternated postings of project videos with static content, carousels, short videos, and memes, calling on the public to give their opinion and better understand the issues affected by these initiatives.
Thanks to this diversity of content and intense community management work, we achieved an average interaction rate of 5.2% – highly higher than the general Twitter average.
The project that got the most votes from ten audience was chosen as “People’s favourite”, while a jury of EU representatives also elected their own favourite. The awards were delivered during a ceremony on the 9th of May, official Day of Europe.
We ensured coverage of the ceremony in-situ, creating live contents for all social media throughout the event. We published stories, reels and transmitted LIVE abstracts of the key moments on Twitter, including a LIVE retransmission of the a Cappella rendition of the European hymn.
The videos of presentation of the projects received over 2 million impressions resulting in 900 votes in 3 weeks throughout the region. A version of the trailer was adapted to be showed during the ceremony.