Context
Over a 1-year period, we’ve worked side-by-side with the founders of Barcelona-based startup Satoshi. They requested our help to launch their new product: an APP dedicated to using user’s data for good, such as planting tree or supporting sustainable projects.
From naming to user retention strategy, we shaped the brand’s visual and verbal identity from its very beginning, and supported the implementation of all its communication.
Brand building
When they first came to us, the founders didn’t have a name for their application yet. We started with exploring naming options before moving on to creating the logo and defining its applications on all of the brand’s digital platforms.
Naming
To grab the attention of our app-savvy Millennial crowd, we focused on a name that contrasts the cold rationality of the “data world” with an emotional reference to the social component of the product. Tribaldata directly refers to modern tribes, people of all origins and culture, united under a common “modern tribe” by their passion, hobbies or expertise.
Logo design
Having found the name, we decided to design a logo as a modern take on tribal Tipis, interpreted in an infographic style. The colours are vibrant and basic in order to stand out as an app icon on the phone. Yet, when colours meet, they offer different shades, expressing the core social aspect of the product.
Manual de marca
We designed the brand manual to ensure a smooth application of the logo in all contexts, be it on digital or physical formats, big or small. We also included monochromatic and diatonic variations of the logo for its easy use on all backgrounds.
Tribaldata Note
Tribaldata Folder web
Tribaldata Paperbag
Web design & development
Fresh and engaging, Tribaldata’s storytelling was developed strategically to optimize connecting with the right audience and maintain the clarity of messages. Our strategist, designer, and developer worked closely together on Tribaldata’s website to deliver a truly seamless user experience.
User retention strategy
With the application running and the beta version successfully completed, the brand’s managers asked us to help define a retention strategy at the APP level in order to keep users active and reduce the churn rate – that is, the number of people who uninstall the APP 2 days after installing it due to lack of interest or contradiction with expectations.
From Maslow’s pyramid of needs to the dynamics of Operant Conditioning, we have implemented the tools provided by psychology to establish a framework of action 100% focused on the user, their behaviors, their expectations and their fears.
tribaldata_sketch
TRIBALDATA BRAND STRATEGY web